The Unforgettable Bag

Agency: Grey


In a new campaign designed by Grey Group Malaysia, Tesco Malaysia has launched ‘The Unforgettable Bag’ - a revolutionary new bag design that is the centerpiece of a campaign to help reduce single-use plastic bags, by encouraging customers to bring back their bags for every time they shop.

This professional campaign titled 'The Unforgettable Bag' was published in Malaysia in April, 2018. It was created for the brand: Tesco, by ad agency: Grey. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: Grey, Malaysia
Executive Creative Director: Graham Drew
Creative Director: Heng Thang Wei
Creative Director (whiteGREY): Ronojoy Ghosh
Art Director: Austin Lee
Designer: Ralve Khor
Copywriter: Shamini Kandiah
General Manager: Jo Yau
Account Director: Kenzhen Leong
Production Team: Rawr Studios
Sound Design: Two AM Music Studios


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