ADVERTISING

Smart

The Unexpected Test Drive

Agency: BBDO

Description

The once elusive, now strongly emerging Russian middle class still prefers big, expensive cars, an obvious proof of its social success. Although most of them are in dire need of a second car, our potential customers showed virtually no interest in our Smarts. Our objective was to bring the most reluctant consumers to test drive the Smart and change their state of mind from "Smart is not really a car" into being true believers and advocates of the Smart.

This professional campaign titled 'The Unexpected Test Drive' was published in Russia in May, 2013. It was created for the brand: Smart, by ad agency: BBDO. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 9 years ago.

Credits

Advertising Agency: BBDO, Moscow, Russia
Chief Creative Officer: Igor Lutz
Creative Director: Mihai Coliban
Deputy Creative Director: Sergey Kozhevnikov
Senior Art Director: Darya Agapova
Senior Producer: Valery Gorokhov
Producer Assistant: Natalya Abzalova
Animation: Kirill Kulygin
Producer Park Production: Irina Lanskaya
Director Park Production: Ivan Oganesov
DOP Park Production: Georgy Leonov
Managing Director Pelican Event: Elena Novikova
Account Manager Pelican Event: Maria Stepkova
Client Service Director: Christina Tancher
Group Account Director: Anna Sokolova
Account Manager: Yana Bader

ADVERTISING

iStock Essentials

Futuristic Technology Retail War...

Artist: gorodenkoff

iStock Signature

Aerial view road traffic with Te...

Artist: loveguli

iStock Signature

smart city with wireless network

Artist: loveguli

iStock Essentials

Futuristic Technology Retail War...

Artist: gorodenkoff

iStock Signature

Futuristic Smart Traffic Automot...

Artist: AerialPerspective Works

iStock Essentials

Future Technology 3D Concept: Au...

Artist: gorodenkoff

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.