Description
To protest South Africa’s rising femicide crisis, we created a casket that couldn’t be ignored. It was 33.8 percent larger than a standard coffin, reflecting the same percentage rise in femicide. Adorned with 5,578 handwoven Zulu beads, each bead representing a woman murdered last year. Carried through Pretoria and placed at the gates of power, The Unburied Casket turned national grief into public action.
This professional campaign titled 'The Unburied Casket' was published in South Africa and United Arab Emirates in May, 2025. It was created for the brand: Women for Change, by ad agency: Edelman. This Design, Experiential, and Static Images media campaign is related to the Health, Other, and Public Interest industries and contains 5 media assets. It was submitted 7 months ago by Creative Director: Moiz Khan of Edelman.
Credits
Advertising Agency: Edelman, UAE, South Africa.
Chief Creative Officer: Marie Claire Malouf
Creative Directors: Moiz Khan, Prinolan Govender, Tiago Bastos
Associate Creative Director: Rudell Appigadu
Strategist: Andrei Damane
Senior Account Executive: Ayabulela Sogayise
Junior Copywriter: Makaziwe Khumalo
Junior Art Director: Neelam Parbhoo
Director of Operations and Resourcing Africa: Sarah Herr
Senior Video Editors: Sabelo Sibisi, Bohlale Radebe
Senior Vice President, Global Brand Marketing: Kelsey Rowher
Senior Account Manager: Sanam Dadhiala
Social Animator: Salman Ravanan
Partner Organization: The Rexime Project, South Africa
Founding Director: Tarryen Ramathan-Johnson
Production Company: Big Brave Digital, South Africa
Director: Tyrann Burger
Media Production: Imprint Media, South Africa
Director: Varsha Devlal
Sound Design: Sonido, Brazil
Music: The Harmony Haven Choir
Producer: Fernando April, It’s a Production
