The unbranded ad

Agency: McCann


In order to overcome the new alcohol advertising regulation laws in Israel, we created the first branded ad without a brand.

This professional campaign titled 'The unbranded ad' was published in Israel in July, 2015. It was created for the brand: Tempo, by ad agency: McCann. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 8 years ago.


Advertising Agency: McCann, Tel-Aviv, Israel
Creative Director: Naor Itzhak
Copywriter: Eddie Gartsman
Directors: Michael Mushonov, Lael Utnik
Producer: Tom Soffer
Additional credits: Daniella Klinger, Rotem Mizrahi, Alon Leibovich, Ravid Tiber


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.