The unbranded ad

Agency: McCann


In order to overcome the new alcohol advertising regulation laws in Israel, we created the first branded ad without a brand.

This professional campaign titled 'The unbranded ad' was published in Israel in July, 2015. It was created for the brand: Tempo, by ad agency: McCann. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: McCann, Tel-Aviv, Israel
Creative Director: Naor Itzhak
Copywriter: Eddie Gartsman
Directors: Michael Mushonov, Lael Utnik
Producer: Tom Soffer
Additional credits: Daniella Klinger, Rotem Mizrahi, Alon Leibovich, Ravid Tiber


iStock Essentials

Tempe Town Lake and Mill Avenue ...

Artist: BCFC

iStock Signature

Downtown Tempe, AZ

Artist: ianmcdonnell

iStock Signature

Tucson, AZ

Artist: voshadhi

iStock Essentials

Traditional vegetarian tempeh sl...

Artist: PicturePartners

iStock Signature

Human hand pouring shoyu on temp...

Artist: Osathank

iStock Essentials

Tempe, Arizona, USA Downtown Dro...

Artist: Kruck20

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.