If 2020 has cemented anything, it’s that real heroes don’t wear capes; they wear scrubs. Allegheny Health Network (AHN) and Marvel Comics agree. Marvel, the iconic media brand, has collaborated with AHN to celebrate real-life healthcare heroes through a brand-new comic book, developed together with advertising agency Doner.
AHN is introducing The True Nurse Stories, a new Marvel comic book about real-life nurses and their heroism. Each character and story stems from the experiences of real people who provide healthcare throughout AHN’s 13 hospital facilities in Western Pennsylvania, serving as amalgams of the dozens of nurses who shared their stories.
This professional campaign titled 'The True Nurse Stories' was published in United States in December, 2020. It was created for the brands: Allegheny Health Network and Marvel, by ad agency: Doner. This Integrated medium campaign is related to the Health, Media, and Public Interest, NGO industries and contains 2 media assets. It was submitted over 1 year ago.
Advertising Agency: Doner
SVP Brand Strategist: Shelby Rauen
Senior Social Strategist: Katie Pavlak
EVP Brand Leader: Pete Spender
SVP Brand Leader: Jamie Heberling
Assistant Account Executive: Skyler Mills
Global Chief Creative Officer: Eric Weisberg
EVP Executive Creative Director: Jon Krevolin
SVP Group Creative Director: Stephen Osterman
Copywriter: Burke DiPiazza
Art Director: Rob Reid
Art Director: Sara Showers
Copywriter: Jay Brockmeier
Project Manager: Eric Kanerva
Project Manager: Stacie Burgess
VP Executive Producer: Mike Stark
Social Producer: Brian Warneck
Art Producer: James LaMoreaux
Producer: Skylar Healy
SVP Director of Business Affairs: Sheryll Kollin