The Trigger Project

Agency: McCann


The Trigger Project is a campaign by McCann London that introduces Dettol’s commitment to do more for the environment. It launches today on TV and cinema with two commercials, each confronting significant ecological issues – like plastic in our oceans and landfill waste – and offering Surface Wipes and Dettol’s first-to-market Spray Refills, which use 70% less plastic, as a trigger moment towards a new era of responsible cleaning. The campaign, which will run for three months, is underpinned with a pledge to make all of Dettol’s products 100% recyclable and reusable by 2025. It will be supported by a Metro cover wrap telling the full story of The Trigger Project, as well as out-of-home (OOH), in-store and social activity.

This professional campaign titled 'The Trigger Project' was published in United Kingdom in April, 2019. It was created for the brand: Dettol, by ad agency: McCann. This Film medium campaign is related to the House, Garden industry and contains 2 media assets. It was submitted almost 5 years ago.


Advertising Agency: McCann, London, UK
Creative Directors: Rob Webster, Alexei Berwitz
Creative: Mike Oughton
Chief Creative Officers: Rob Doubal, Lol Thompson
ECD: Ross Neil
Head of Planning: Karen Crum
Planning: Matilda Ruffle
Business Director: Oli Morgan
Account Directors: Leigh Roberts, Madison Milward
Producer: Ryan Alagar
Project Management: Tim Wilks, Amy Grady, Michelle Lemon
Head of Art: Dan Howarth
Design Director: Jonathan Harper
Senior Designer: Roland Williams
Comms Planner: Nick Kavanagh
Production agency: Dark Energy
Director: Caswell Coggins
Producer: Phil Vanier/Matt Brown
DP: Richard Mott
Sound design: Wave Studios
Music: Meanred Music
Post Production: Coffee and TV
Media agency: Zenith Media


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