ADVERTISING

Dettol

The Trigger Project

Agency: McCann

Description

The Trigger Project is a campaign by McCann London that introduces Dettol’s commitment to do more for the environment. It launches today on TV and cinema with two commercials, each confronting significant ecological issues – like plastic in our oceans and landfill waste – and offering Surface Wipes and Dettol’s first-to-market Spray Refills, which use 70% less plastic, as a trigger moment towards a new era of responsible cleaning. The campaign, which will run for three months, is underpinned with a pledge to make all of Dettol’s products 100% recyclable and reusable by 2025. It will be supported by a Metro cover wrap telling the full story of The Trigger Project, as well as out-of-home (OOH), in-store and social activity.

This professional campaign titled 'The Trigger Project' was published in United Kingdom in April, 2019. It was created for the brand: Dettol, by ad agency: McCann. This Film medium campaign is related to the House, Garden industry and contains 2 media assets. It was submitted about 3 years ago.

Credits

Advertising Agency: McCann, London, UK
Creative Directors: Rob Webster, Alexei Berwitz
Creative: Mike Oughton
Chief Creative Officers: Rob Doubal, Lol Thompson
ECD: Ross Neil
Head of Planning: Karen Crum
Planning: Matilda Ruffle
Business Director: Oli Morgan
Account Directors: Leigh Roberts, Madison Milward
Producer: Ryan Alagar
Project Management: Tim Wilks, Amy Grady, Michelle Lemon
Head of Art: Dan Howarth
Design Director: Jonathan Harper
Senior Designer: Roland Williams
Comms Planner: Nick Kavanagh
Production agency: Dark Energy
Director: Caswell Coggins
Producer: Phil Vanier/Matt Brown
DP: Richard Mott
Sound design: Wave Studios
Music: Meanred Music
Post Production: Coffee and TV
Media agency: Zenith Media

ADVERTISING

iStock Essentials

Equipment for pharmaceutical and...

Artist: alex57111

iStock Signature

Disinfector spraying antiseptic ...

Artist: alvarez

iStock Signature

On the surface of things everyth...

Artist: PeopleImages

iStock Essentials

Equipment for pharmaceutical and...

Artist: alex57111

iStock Signature

Woman hand wearing gloves cleani...

Artist: Keeproll

iStock Essentials

Equipment for pharmaceutical and...

Artist: alex57111

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.