ADVERTISING

Mercury Energy

The transparent newspaper

Agency: TBWA

Description

A New Zealand newspaper that told readers exactly what they were paying for. GEM is a new online tool that lets Mercury Energy customers see how much power their home is using, and what itâs costing them. It makes buying and using power a completely transparent experience, showing users exactly what theyâre paying for. So to launch Mercury Energy's clever new tool, WhybinTBWA, Auckland interrogated The Herald's editors and extracted every fact possible about their 45472nd edition. We then wrapped those facts around the entire newspaper. And to keep things interesting, while still staying true to the cover, we inserted some extra facts throughout its pages.

This professional campaign titled 'The transparent newspaper' was published in New Zealand in April, 2013. It was created for the brand: Mercury Energy, by ad agency: TBWA. This Print medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 9 years ago.

Credits

Advertising Agency: WhybinTBWA, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Steve Kane
Art Director: Cece Chu
Copywriters: Ryan Price, Steve Mccabe
Account Directors: Nick Bulmer, Mark Wilson
Designer: Lorenz Perry
Production Manager: Michelle Hong
Account: Lynlee Smith

Mademsa
Valin Custom Ta...

ADVERTISING

iStock Essentials

Dark liquid drops flying in supe...

Artist: celafon

iStock Signature

Abstract morphing shape animation

Artist: Treedeo

iStock Signature

Digital seamless loop animation ...

Artist: Andrey_A

iStock Essentials

abstract 3d background with beau...

Artist: Wanwalder

iStock Signature

Iridescent fluid metal organic s...

Artist: Andrey_A

iStock Essentials

The aluminum swirled in on the b...

Artist: jaray sansed

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.