WPP creative company Superunion has partnered with Sino-Ocean Taikoo Li Chengdu, an iconic hospitality and retail destination in Chengdu, China, to launch its first virtual experience, The Temple. Created in collaboration with a team of international artists and launched on WeChat, the immersive platform celebrates the brand’s cultural heritage and contemporary spirit, and its unrivalled reputation as a patron and collector of the arts.

The concept of The Temple is inspired by the ancient Daci Temple that lies at the heart of Sino-Ocean Taikoo Li Chengdu, a unique urban destination in Chengdu that combines hospitality, shopping, dining, and entertainment experiences, all set amongst restored lanes, mansions, and courtyards dating back to the Tang and Qing Dynasties.

The Temple was created as a virtual gallery and exhibition space to showcase curated products, experiences, and works from contemporary artists. By combining cutting-edge technology, motion design, and artistic expression, The Temple acts as a platform for experiential creativity, designed to engage global audiences and to position Sino-Ocean Taikoo Li Chengdu at the forefront of brand experience innovation.

This professional campaign titled 'The Temple' was published in China in December, 2022. It was created for the brand: Sino-Ocean Taikoo Li Chengdu, by ad agency: SuperUnion. This Digital and Experiential media campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 1 year ago.


Creative Director - Tim Brown
Senior Designer - Kitty Chan
Client Director - Claudia Li
Client Manager - Eugenia Chui
Creative Digital Director - Jessica Tan
Creative Developer - Paola Demichelis
Senior Strategist - Irene Wu
Senior Strategist - Doris Wu

Space 1 - Sébastien Labrunie and Lu Yi
Space 2 - Gianluca Crudele
Space 3 - Zhang Tiantian

Le Polish Bureau:
Technical Director - Maciej Zasada
Project Manager - Cezary Lewczuk
Art Director - Mariusz Kucharczyk
UX/UI Designer - Krzysztof Rejek
3D Designer - Marta Stelmaszewska
Back End Developer - Abirafdi Raditya Putra
Front End Developer - Piotr Szydłowski
PlayCanvas Developer - Anton Matrosov
WeChat Expert - Ethan Chiu
QA Tester - Cezary Lewczuk

Two AM Music Global:
Music and Sound Directors - Oliver Stutz & Kit Kuan Leong
Sound Designers - Jason Lee, Jesslyn Tong, Shir Li Lau, Ian Khoo
Composers - Adrienne Yong, Prisca Leong, Oliver Stutz, Adriane Palikat, Sek Hao Ho
Executive Producer - Wira Chon

Tony Stacey Cen...
Librerías Gandhi


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.