ADVERTISING

Commonwealth Bank

The Teleporter Adventures

Agency: M&C Saatchi

Description

The Teleporter Adventures is a storybook and companion VR experience. It was designed bring Start Smart financial lessons to life in a fun and engaging way. Start Smart is a free financial education program funded by CommBank and offered to more than 550,000 students in Australia each year. Our brief was to make these award-winning classes more accessible in remote areas of Australia, and create a new, more engaging way for kids to learn about finance. The book makes use of 'The Teleporter’, a Start Smart branded, Google cardboard VR headset that teleports the kids into the different worlds within the storybook. The first book, aimed at 6-7 year olds follows the story of Sammy the Space Koala, a koala who travels through the galaxy in search of a magical present for her Grandma’s birthday. Throughout the journey kids are invited to participate in virtual reality experiences, learning important lessons around financial ‘needs’ and ‘wants’. Taken directly from the Start Smart curriculum.

This professional campaign titled 'The Teleporter Adventures' was published in Australia in October, 2016. It was created for the brand: Commonwealth Bank, by ad agency: M&C Saatchi. This Direct medium campaign is related to the Finance industry and contains 7 media assets. It was submitted about 6 years ago.

Credits

Advertising Agency: M&C Saatchi, Sydney, Australia
Copywriter: Jonathan Flannery
Art Director: Paul Gregson
Chief Creative Officer: Andy DiLallo
Executive Creative Director: Michael Canning
Creative Director: Tim Green
Design Director: Chi Yusuf
Creative Technologist: Simon Kent
Digital Producer: Emma Wetton
Account Service: Kezia Quinn & Anna Hunt
Planning: Nicky Bryson, Alex Roper
Project Directors: Danielle Mountford, Lauren Thompson
Customer Experience: Jason Crane, Rasmus Pant
Product Experience: Tricky Jigsaw
Author: Ursula Dubosarsky
Senior Print Producer: Greg Hyslop
Digital Designers: Rod Robles, Kim Janson, Kentaro Yoshia
VR & Illustration Partner: Fin Design + Effects
Illustrator and Character Designer: Tim Streets
VR Artists: Shane Bower, Mike Thompson, Tim Streets
Music & Sound Design: Bamm Bamm Wolfgang
Social Content Production: Zoe Paulsen, Mick Perry
Post production: Heckler TV
3D Producer: Aborah Buick
3D Designer/ Animator: Simon Robson, Holger Gutknecht
PR: Edelman

ADVERTISING

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