The Tattoo Wall

Agency: Different


Three exceptional tattoo artists signed The Tattoo Wall: Samuela Maggi, Vale Lovette and Vinnie La Rosa. From the perfect combination of their different styles and artistic sensibilities, comes the idea for the subject, that takes inspiration from the three products of the Bepanthenol Tattoo line to give life to a stunning artwork.
Three muses - symbols of beauty, strength and care - represent through a series of visual metaphors the key words of tattoo skin care: waves and splashes of water to symbolize the importance of cleansing, a snake enveloping and defending its muse to evoke the theme of hydration, and finally, large white lily petals sheltering the skin to recall sun protection.

This professional campaign titled 'The Tattoo Wall ' was published in Italy in May, 2023. It was created for the brand: Bayer, by ad agency: Different. This Ambient, Digital, and Integrated media campaign is related to the Beauty and Health industries and contains 1 media asset. It was submitted about 1 year ago by Chief Creative Officer: Francesco Guerrera of Different.


Luca Cavalli – General Manager
Francesco Guerrera – Chief Creative Officer
Simone Cristiani – Executive Creative Director
Fabrizio Di Rosa – Creative Director
Simone Contini – PR Director
Ilaria Muolo – PR Account Coordinator
Gianmarco Monterosso – PR Account Manager
Nicolas Ballocco – Senior Art Director
Laura Canto – Senior Copywriter
Giorgia Pedrotta – Senior Art Director
Nunzio Tomasello – Senior Copywriter
Laura Doni – Content Manager
Marcello Boromei – Head of Event
Silvia Nicolai – Event Manager
Carlo Baldessarelli – Graphic designer
CDP Different
Giorgia Favaretto – Production Director
Diego Donetto – Production Manager
Dejan Lakic – Director – DOP
Damiano Ballarin – Photographer
Federica Schiurru – Motion graphic design


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