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Marodi

A Soup to Remember

Agency: Bruketa&Zinic&Grey

Description

Celebrating the Međimurje culture and language, Marodi, a pasta producer from Northern Croatia, created A Soup to Remember to contribute to the preservation of folk songs. The company released a limited collection of five books, each containing alphabet pastas that spell out the verse of a traditional folk song, with production and design led by Bruketa&Žinić&Grey.

Involving educational institutions and nursery schools, invited through Marodi’s and the Alliance of Croation Cultural Associations of Međimurje County’s outreach and social channels, the children are learning the local language and preserving Međimurje folk songs. The success of the project prompted Međimurje County, the local government, to declare 28th of November a Day of Popevka (traditional folk songs), to be celebrated annually.

“We live in a fast-moving, digital time, so preserving cultural heritage has never been more important. Međimurje folk songs are synonymous with Međimurje tradition, marking small joys and great moments in life. That is why we, as a pasta producer with decades of history, want to help guard the rich heritage of Međimurje,” said Antun Marodi, the brand manager of Marodi.

“It is not a campaign about pasta, nor is it a campaign about singing songs. It is a campaign about belonging and about love: love of your family, friends, and that small part of the world you consider yours," noted Nikola Žinić , CCO of Bruketa&Žinić&Grey.

The exclusive collection of books with Međimurje folk songs are 90% handmade and revise five folk songs: Young lad is standing beneath the window; Fade, fade my violet; You can't trade or buy love; God, bestow upon me the eyes of a falcon; Međimurje, you are so lushly green. The book was illustrated by the renowned Croatian illustrator and animator Manuel Šumberac. Međimurje folk song was included in UNESCO's Representative List of the Intangible Cultural Heritage of Humanity in 2018.

This professional campaign titled 'A Soup to Remember ' was published in Croatia in April, 2024. It was created for the brand: Marodi, by ad agency: Bruketa&Zinic&Grey. This Integrated medium campaign is related to the Food industry and contains 3 media assets. It was submitted 4 months ago.

Credits

MARODI
Brand Manager: Antun Marodi
General Director: Stjepan Marodi

B&Ž&G
Chief Creative Director: Nikola Žinić
Creative Director: Ivo Payer
Art Director: Andrea Knapić
Account Director: Roberta Kranjec
Account Manager: Karla Jurič
Head of Pre-Press/DTP: Radovan Radičević
Head of Video Production: Anja Pečovnik
Video Animator: Tvrtko Karačić
Copywriter: Lara Žučko
Designer: Toni Buršić
Head of Social Media: Tatjana Komljenović
Senior Social Media Manager: Dunja Vuletić
Account Manager: Petra Peršić Blažičko

CREATIVE CREDITS

Maru Sokolowski, Global Head of Creative Excellence
Costanza Rossi, Global Craft Partner
Gabriel Schmitt, Global Chief Creative Officer at Grey
Diego Medvedocky, Global Creative Partner at Grey
Catrina Ramos, Sr. Creative Manager at Grey
Emiliano Alvarenga, Grey Global Producer

Partners
PR: Manuela Šola, Kristina Gotovac (Komunikacijski laboratorij)
Illustrator: Manuel Šumberac
Photographer: Domagoj Kunić
Press and Production: Sonja Šućur (Cerovski)
DOP and Videoproduction: Sandro Sklepić

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