Reforest India

The Story of Kaveri


For over 100 years, people in South India have been fighting over water from the river Kaveri. Over the years, relentless deforestation, sand mining and other mindless activities has reduced the mighty river to a mere trickle in many places. Shot in stark black and white, the film brings to light the fact that the river is dying.
It conveys the message that if we don’t stop fighting and unite to save the river, then there will be nothing left to fight over.
The part mythological, part ecological film is a poignant message of peace and hope. The film lets the viewer decide how “The story of Kaveri” ends by placing the fate of the river in the hands of the viewer. And this is not just the story of Kaveri. It’s the story of every river, the world over. The film is a clarion call to #ReforestIndia. One tree at a time.

This professional campaign titled 'The Story of Kaveri' was published in India in February, 2016. It was created for the brand: Reforest India, . This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 5 years ago.


Creative Director: Vinod Lal Heera Eschwer
Director: Ayappa
Production Company: Early Man Film
DoP: Rassaduq Hussein
Executive Producer: Anana Menon
Music: Earthsync


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