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It is a slice-of-life shot of three low grade film posters stuck in a row. Reshma ki Jawani (Reshma's youth) followed by Ek Hi Bhool (Just one mistake) and Bhayaanak Maut (Evil Death). Indicating that unprotected sex can lead to sure death. The line in Hindi towards the end speaks of protecting oneself against HIV by using a condom.
This NSFW professional campaign titled 'The story of AIDS' was published on February 11, 2008. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 15 years ago.
Art Director: Minoti Shetye
Copywriter: Gwendoline Fernandez