The campaign video shows candidates interviewing Helsinki who is trying to make a good first impression with its perks.
Description
Hire Helsinki is turning the tables on traditional talent acquisition: it's inviting global tech talent to “hire” the city as their new hometown! The campaign gives a voice to talent, mirroring Finland's equal and transparent business culture. The campaign video shows candidates interviewing Helsinki who is trying to make a good first impression with its perks: flexible working hours, plenty of paid holidays, generous parental leave, nature everywhere, and innovation capabilities. Fun fact: the interviewers in the campaign video are talents who have actually relocated to Helsinki for work! The campaign website serves as Helsinki’s CV and application letter.
This professional campaign titled 'Hire Helsinki' was published in Finland, Multinational Europe, and United States in September, 2025. It was created for the brand: Helsinki Partners, by ad agency: Bou. This Content, Design, and Digital media campaign is related to the Electronics, Technology, Professional Services, and Travel and Tourism industries and contains 1 media asset. It was submitted about 1 month ago.
Credits
Creative agency: Bou, Helsinki, Finland
Video production company: Veli Studio, Helsinki, Finland
Photographer: Svante Gullichsen
Stylist / MUAH: Maria Loikala
Web development: Helsinki Partners
