THE STORE .. NEXT DOOR This campaign was created for Xcite Electronics to highlight their fast and seamless delivery service. Customers can shop through the Xcite app or website and receive their products quickly right to their doorstep. To communicate this idea in a striking way, I used an optical-illusion (Cognitive Illusion) concept that merges the inside and outside of a home with an Xcite store. The visual makes it feel as if the store exists both inside your house and just outside your door, symbolizing how close Xcite is to its customers , always ready to deliver. This creative approach emphasizes convenience, speed, and accessibility, showing that Xcite brings the full electronics-shopping experience directly to you, without ever needing to step outside.
Description
THE STORE .. NEXT DOOR
This campaign was created for Xcite Electronics to highlight their fast and seamless delivery service. Customers can shop through the Xcite app or website and receive their products quickly right to their doorstep.
To communicate this idea in a striking way, I used an optical-illusion
(Cognitive Illusion) concept that merges the inside and outside of a home with an Xcite store. The visual makes it feel as if the store exists both inside your house and just outside your door, symbolizing how close Xcite is to its customers — always ready to deliver.
This creative approach emphasizes convenience, speed, and accessibility, showing that Xcite brings the full electronics-shopping experience directly to you, without ever needing to step outside.
This professional campaign titled 'THE STORE .. NEXT DOOR' was published in Kuwait in May, 2021. It was created for the brand: X-Cite, by ad agency: BBDO. This OOH Outdoor, Print, and Static Images media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 11 days ago by Creative director: momen ayad of Philosophy 360.
Credits
Advertising Agency: Impact BBDO Kuwait
Art Director: Momen Ayad
Copywriter: Mariam Selim
