ADVERTISING

Avocados from Mexico

Guac Guru

Agency: LERMA/

Description

In the run-up to Super Bowl LX, Avocados From Mexico has launched the Prediction Pit, a digital platform where fans can interact with an AI-powered Rob Riggle avatar known as the “Guac Guru.” The mystical character offers customized guacamole recipes while predicting playoff and Super Bowl outcomes using real-time data from SportsDataIO. Visitors enter their name, team, and prediction type, and can even compete against the Guru for a chance to win a year’s supply of avocados, blending entertainment, personalization, and game-day food inspiration.

This professional campaign titled 'Guac Guru' was published in United States in January, 2026. It was created for the brand: Avocados from Mexico, by ad agency: LERMA/. This Film and Integrated media campaign is related to the Food industry and contains 1 media asset. It was submitted 16 minutes ago.

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