The Startup Hustle Anthem

Agency: MAD About Digital

This #MusicDay we wanted to show the disruptive Indian startup scene through the world's most disruptive tech. Here's the Razorpay rap odyssey to all the game-changers that keep the startup hustle going 🔥


Razorpay, a steadfast champion of the Indian startup scene - wanted to amplify their love for the culture in the most 'disruptive' way, this World Music Day.

We knew if we wanted to create a musical ode for this community of pioneers, it had to be done in a way that hadn't been done before.

This led us to marry the most disruptive music genre 'rap' with the most disruptive tech 'AI' - to generate and execute our campaign from start to finish.

How did we do it?
Lyrics: ChatGPT
Voice: Uberduck
Images: Midjourney
Lip syncs: D-ID
Video animation: Kaiber

This gave us an entire music video featuring popular Indian startup founders and their journey to fulfilling their dreams - fully written, recorded, animated and produced by AI! (virtually for free)

This professional campaign titled 'The Startup Hustle Anthem ' was published in India in June, 2023. It was created for the brand: Razorpay, by ad agency: MAD About Digital. This Content, Digital, and Film media campaign is related to the Electronics, Technology and Finance industries and contains 1 media asset. It was submitted about 1 year ago.


Advertising Agency: Mad About Digital
Art Director: Shambu Nandanan
Video Editor: Joji Joseph
Copywriter: ChatGPT, Abhijeet Varma, Sushil Chandrashekar
Group Account Manager: Risha Ghosh


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