ADVERTISING

Razorpay

The Startup Hustle Anthem

Agency: MAD About Digital

This #MusicDay we wanted to show the disruptive Indian startup scene through the world's most disruptive tech. Here's the Razorpay rap odyssey to all the game-changers that keep the startup hustle going 🔥

Description

Razorpay, a steadfast champion of the Indian startup scene - wanted to amplify their love for the culture in the most 'disruptive' way, this World Music Day.

We knew if we wanted to create a musical ode for this community of pioneers, it had to be done in a way that hadn't been done before.

This led us to marry the most disruptive music genre 'rap' with the most disruptive tech 'AI' - to generate and execute our campaign from start to finish.

How did we do it?
Lyrics: ChatGPT
Voice: Uberduck
Images: Midjourney
Lip syncs: D-ID
Video animation: Kaiber

This gave us an entire music video featuring popular Indian startup founders and their journey to fulfilling their dreams - fully written, recorded, animated and produced by AI! (virtually for free)

This professional campaign titled 'The Startup Hustle Anthem ' was published in India in June, 2023. It was created for the brand: Razorpay, by ad agency: MAD About Digital. This Content, Digital, and Film media campaign is related to the Electronics, Technology and Finance industries and contains 1 media asset. It was submitted about 1 year ago.

Credits

Advertising Agency: Mad About Digital
Art Director: Shambu Nandanan
Video Editor: Joji Joseph
Copywriter: ChatGPT, Abhijeet Varma, Sushil Chandrashekar
Group Account Manager: Risha Ghosh

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.