Since the Lunar New Year celebration is going to be fairly quiet this year due to the pandemic, we decided to bring the excitement and celebration of Chinese’s culture and tradition through this short video.
The Spirit Awakens - Our forefathers brought along the Chinese culture as they travelled south from mainland China. The Chinese always have an appetite for an eventful Lunar New Year and with all these iconic Chinese traditional performances and the presence of supportive multicultural leaders in the state, we hope to keep the spirit and legacy of our forefathers alive, eventually inspiring the younger generation.
This professional campaign titled 'The Spirit Awakens' was published in Malaysia in January, 2021. It was created for the brand: Sarawak Eye, by ad agency: Sarawak Eye. This Digital medium campaign is related to the Agency Self-Promo, Hospitality, Tourism, and Public Interest, NGO industries and contains 1 media asset. It was submitted about 2 years ago.
Advertising Agency: Sarawak Eye, Kuching, Sarawak, Malaysia
Executive Producer: Carmen Toh Su Hua
Director: Emily Yii En Li
Copy Writer: Tan Mai Mai
Art Director: Goh Ying Xieng
Director Of Photography: Lionel Benang Chai