This & That&
Every two years, the Range Rover Sport undertakes an impossible challenge in an unforgiving place. And every time, we have to somehow find another level to beat the challenge that went before.
In 2022, Spark44 found that level just south of the Arctic Circle in Iceland: the Kárahnjúkar Spillway.
The New Range Rover Sport had to drive up the Spillway of Europe’s biggest dam at speed.
In front of the vehicle, 750 tonnes of water per minute gushing down. Behind it, the ever-present threat of a 90-metre drop into the canyon.
It was a huge test of self-belief and confidence for 27-year-old Jess Hawkins – a truly death-defying challenge.
It was also a major test of the vehicle itself. We travelled to Iceland with only one Range Rover Sport, overcame every obstacle and brought it back intact.
This professional campaign titled 'The Spillway' was published in United Kingdom in May, 2022. It was created for the brand: Range Rover, by ad agencies: Accenture Song and Spark44. This Experiential, Film, and Integrated media campaign is related to the Automotive industry and contains 1 media asset. It was submitted 5 months ago.
Director: Lino Russell, Bang TV
Second Unit Director: Rory McKellar, Bang TV
Exec Producer: Jeremy McWilliams, Bang TV
Producer: Tom Whitehead, Bang TV
DOP - Stefan von Borbely
Photographer: Dom Romney
Agency: Spark44 | Accenture Song
Global Chief Creative Officer: Brian Fraser, Spark44
Head of Planning & Global Strategy Director: Stacy Takaki Goss, Spark44
Global Creative Director: Lee Aldridge, Spark44
Global Creative Director: Sean Doyle, Spark44
Senior Art Director: Jamie Woodington, Spark44
Senior Copy Writer: Richard Fox-Robinson, Spark44
Global Business Director: Kate Waugh, Spark44
Senior Account Director: Annabelle Day, Spark44
Account Manager: Alice Bussey, Spark44
Agency Producer: Corin Kiddy, Spark44
Production Assistant: Lee O’Hare, Spark44
Production Assistant: Siena Hobbs, Spark44
Clients: Jaguar Land Rover
Land Rover Global Brand Communications Director: Richard Agnew
Land Rover Head of Global Advertising and Content Studio: Vanessa Streets
Land Rover Global Advertising Manager: Kelly Kieran
Land Rover Global Advertising Executive: Yulia Dovgal
Local Service Co Executive Producer: Steinarr Nesheim, Polarama
Local Service Co Producer: Kidda Rokk, Polarama
Stunt Driver: Jessica Hawkins
Stunt co-ordinator: Jim Dowdall, Harley Action Enterprises Ltd
Post Production led by: The Big Picture Company
Editor: Colin Sumsion - The Big Picture Company
Exec Producer/ Post Supervisor: Kristy May Currie - The Big Picture Company
VFX Supervisors (Flame leads); Angus Wilson and David ‘Skippy’ Clifton - The Big Picture Company
VFX Artists: James Mac, Inti Martinez, Varun Yadav - The Big Picture Company
Graphics, Titles: Julia Diniz - The Big Picture Company
Online Editor: Jamie Mac - The Big Picture Company
Colourist: Seamus O’Kane - Youngster
Grading Producer: Helen Stanley - Youngster
Sound Design by: James Saunders
Composer: Valgeir Sigurðsson, Syncsmith
Music Superviser: Gavin Mee, Syncsmith