Description
The Athletic and Range Rover have launched a new campaign with David Manica, world-renowned stadium designer, to celebrate the luxury Range Rover Sport SV with a new creative ad campaign.
The custom video ad campaign, “Designing Sport,” is anchored by the unique but often overlooked facet of the sports business world - stadiums and the architects who design them. To draw this parallel to the Range Rover Sport SV vehicle, The Athletic profiled leading stadium architect and Owner, MANICA Architecture, David Manica, to explore what goes into a great “sport design.”
The ad campaign highlights the parallels between the modernist design philosophies that inform both the Range Rover Sport SV and Manica's stadium work, and their shared role as high-performing vessels for excitement and experience.
Sports Business is one of The Athletic’s top 5 most followed league pages with 196% YoY growth since Q1 2024. Armed with this insight, the ad campaign plays into the fact that Sports business and off-the-field/court sports stories are a growing area of interest amongst sports fans.
This professional campaign titled 'Designing For Sport' was published in United States in August, 2025. It was created for the brand: Range Rover, by ad agency: Brother. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 4 months ago.
Credits
Production Company: Brother
Director: Adam Loeb (T Brand Studios)
Production Company: Brother
Executive Producer (Brother): Daniel Windsor
Creative Director (Brother): Nolan Grose
Creative Director (T Brand Studios/The Athletic): Ryan Trinidad
Cinematography: Jordan Ray Kelley
Arm Car: Method KC
