Have a series of billboards in LA by busy intersections that are connected to the traffic light cycle. Every time the light turns red, the billboard triggers a real-time speed styling video of a woman styling her hair with the Dyson Airwrap in the same amount of time as the light.
Have a series of billboards in LA by busy intersections that are connected to the traffic light cycle. Every time the light turns red, the billboard triggers a real-time speed styling video of a woman styling her hair with the Dyson Airwrap in the same amount of time as the light.
Description
Unique Benefit: Has scientifically perfected the airflow to curl hair
incredibly fast.
Insight: Women want well styled hair quickly.
Big Idea: Doing your hair takes the same amount of time as waiting at a
stoplight.
Excecution: Have a series of billboards in LA by busy intersections that
are connected to the traffic light cycle. Every time the light turns red, the
billboard triggers a real-time speed styling video of a woman styling her
hair with the Dyson Airwrap in the same amount of time as the light.
This student campaign titled 'The Speed of Style' was published in United States in May, 2025. It was created for the brand: Dyson, by ad school: S.I. Newhouse School of Public Communications. This OOH Outdoor medium campaign is related to the Beauty industry and contains 2 media assets. It was submitted 2 days ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Ally Carter
Copywriter: Ally Carter
Instructor: Kevin O’Neill
