Care Dyson

Sucks to donate

School: Miami Ad School


Most of us have tried sucking up a penny while vacuuming instead of picking it up because they don’t hold any value to us. But when it comes to donating, we hold on to every penny we have. So we made a collaboration between Dyson & Care in form of a mobile game making what sucks fun and relatable using Dyson’s core asset: Powerful suction. By launching the game in Messenger friends can compete to suck up pennies on time. Vacuum your way to new levels and earn points with coins using fingers to navigate and lift furniture. In the end, you’ll have the option to donate your score to Care.

This student campaign titled 'Sucks to donate' was published in Germany in June, 2019. It was created for the brands: Care and Dyson, by ad school: Miami Ad School. This Integrated medium campaign is related to the Electronics, Technology, House, Garden, and Public Interest, NGO industries and contains 1 media asset. It was submitted almost 3 years ago by Art Director: Tekle Mamaladze of Miami Ad School Europe.


Advertising School: Miami Ad School Europe, Hamburg, Germany
Art Director: Tekle Mamaladze
Art Director: Alejandro Gutiérrez
Copywriter: Arendse Oline Rohland


iStock Essentials

Organic cosmetics for the face, ...

Artist: Krystyna Sierbova

iStock Signature

Female doctor of african ethnici...

Artist: JK1991

iStock Signature

Where care and companionship com...

Artist: shapecharge

iStock Essentials

Smiling Asian Young Mother playi...

Artist: eggeeggjiew

iStock Signature

Home caregiver helping senior ma...

Artist: FG Trade

iStock Essentials

Blue gently waves background.

Artist: Iryna Palmina

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.