Most of us have tried sucking up a penny while vacuuming instead of picking it up because they don’t hold any value to us. But when it comes to donating, we hold on to every penny we have. So we made a collaboration between Dyson & Care in form of a mobile game making what sucks fun and relatable using Dyson’s core asset: Powerful suction. By launching the game in Messenger friends can compete to suck up pennies on time. Vacuum your way to new levels and earn points with coins using fingers to navigate and lift furniture. In the end, you’ll have the option to donate your score to Care.
This student campaign titled 'Sucks to donate' was published in Germany in June, 2019. It was created for the brands: Care and Dyson, by ad school: Miami Ad School. This Integrated medium campaign is related to the Electronics, Technology, House, Garden, and Public Interest, NGO industries and contains 1 media asset. It was submitted almost 4 years ago by Creative Director: Tekle Mamaladze of We The Brands.
Advertising School: Miami Ad School Europe, Hamburg, Germany
Art Director: Tekle Mamaladze
Art Director: Alejandro Gutiérrez
Copywriter: Arendse Oline Rohland