ADVERTISING

Flora Beats

The sound of migration

Agency: UP BRANDS

Some songs travel farther than we imagine. Migration reminds us that not every year is celebrated together.

Some songs travel farther than we imagine. Migration reminds us that not every year is celebrated together.

Some songs travel farther than we imagine. Migration reminds us that not every year is celebrated together.

Description

There are more than 304 million migrants living outside their country of origin. This print series portrays everyday moments shaped by distance, where fragments of songs appear as the only voice capable of crossing borders.

On International Migrants Day, Flora Beats pays tribute to those who left and to the stories that continue to be sung, even far from home. Because some songs travel farther than we imagine.

This professional campaign titled 'The sound of migration' was published in Ecuador in October, 2025. It was created for the brand: Flora Beats, by ad agency: UP BRANDS. This Print medium campaign is related to the Music and Public Interest industries and contains 3 media assets. It was submitted 1 day ago by Creative Director: Pablo Olmedo of UP BRANDS.

Credits

CEO: Esteban Viteri
DGC: Pablo Olmedo Velarde
Art Direction: Angélica Chacons
Copywriter: Isabel Ribadeneira

ADVERTISING

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