The Social Distancing Angbao

Agency: Distillery


The pandemic is affecting traditional ways of celebrating the Lunar New Year, the team at Singapore-based content studio distillery have created a fun way to ensure everyone can celebrate safely.
Distillery have created a specially-designed 1-metre ang bao for families to ensure they are observing the mandated social distance when visiting relatives.
The design is in keeping with the traditional red envelope to symbolise good luck and prosperity, as incorporates a graphic that represents the Year of the Ox. Distillery have produced a limited supply of these unique ang baos to give away for those looking to celebrate safely.

This professional campaign titled 'The Social Distancing Angbao' was published in Singapore in February, 2021. It was created for the brand: Distillery, by ad agency: Distillery. This Direct medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted over 1 year ago by Creative Lead: Guilet James Libby of distillery.


Advertising Agency: distillery, Singapore, Singapore


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