Smirnoff Diageo

The Smirnoff Güiro

Agency: The Community


This Hispanic Heritage Month, we turned your Smirnoff bottle into a latino musical instrument you can actually play. Aquí está el Smirnoff Güiro. We partnered together with Smirnoff and Mexican illustrator Totoi Semerena to create this unique Güiro.

A percussion instrument, güiros have been played for centuries. This variation celebrates our communities with a range of vibrant colors that undoubtedly characterize so many of us.

This professional campaign titled 'The Smirnoff Güiro' was published in United States in October, 2023. It was created for the brands: Diageo and Smirnoff, by ad agency: The Community. This Design and Direct media campaign is related to the Alcoholic Drinks industry and contains 6 media assets. It was submitted 4 months ago by Creative Copywriter: Luis Felipe Rios of the community.


the community
Global CCO, Founder: Joaquin Molla
CCO: Frank Cartagena
Executive Creative Director: Lucas Bongioanni
Associate Creative Director: Raquel Chávez
Copywriter: Luis Felipe Rios
Copywriter Intern: Michael Shea
Copywriter Intern: John Cha
Art Director Intern: Isabella Uribe
Art Director Intern: Alex Weiss
Senior Producer: Julio Rangel
Integrated Producer: Adam Shilling
Photography and Film: Julian Restrepo
President Executive : Marci Miller
VP Group Account Director: Jessica Patino
Management Supervisor : Hillary Jones
Brand Associate: Isabelle Feanny
EVP, Chief Strategy Officer: Lee Maicon
Group Strategy Director: Claudia Preston
Strategist: Avdhi Bhalgat
Proofreading: Ursula Muro
VP, Communications and PR: Kara Stockton

Creative Creative
Director: Jay Orozco
Fabrication Director: Mark Terra

Smirnoff - Diageo
Client: Lisa Lee, Kelly Moran, Hayley Tomlinson, Nicole Anastasi

Company: Starpower LLC

Company: Taylor

Company: PHD Media


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