For the purpose of the campaign, we created our Singer a character who for a month communicated solely through singing. Singing was triggered by the outburst of joy the day he moved into his newly bought apartment, but the full story together with his reasons for singing remained unexplained until the last phase of the campaign.
This professional campaign titled 'The Singer' was published in Croatia in November, 2010. It was created for the brand: Raiffeisen, by ad agency: Bruketa & Zinic. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: Bruketa&Zinic OM & Brlog, Zagreb, Croatia
Creative Director: Tanja Skoric
Copywriter: Ivan Cepelak
Digital Strategy: Tin Kadoic / Brlog
Account Director: Vanja Osredecki