Description
In Quebec, July 1st is synonymous with Moving Day for a great number of people. In collaboration with the agency LG2, the Quebec hardware chain Canac is offering a practical solution to a delicate situation experienced by many Quebecers: a lack of privacy when it comes time to unpack boxes in front of loved ones. Canac has designed a new moving tool, The Secret Box (La Boîte Secrète), a box equipped with a false bottom to conceal personal or private items from the sight of friends and family who have come to lend a hand.
The Secret Box is a moving box specially designed with a discreet double bottom. This secondary compartment allows users to hide their intimate items at the very base of the box, while the upper part remains filled with mundane household items like towels or pots and pans.
With this innovation, and true to its promise of providing "real help," the Quebec company reiterates its commitment to supporting its customers through the important moments of their daily lives, even the most awkward ones.
This professional campaign titled 'The Secret Box' was published in Canada in June, 2026. It was created for the brand: Canac, by ad agency: Lg2. This Content, Experiential, and Film media campaign is related to the Household Products and Retail Services industries and contains 1 media asset. It was submitted about 1 hour ago by Public Relations Manager: Marie-Eve Gionet of LG2.
Credits
Company Credits
CLIENT: Canac
CREATIVE AGENCY: LG2
PRODUCTION HOUSE: Nova Film
POST-PRODUCTION HOUSE: Nova Film
SOUND STUDIO: Circonflex
MEDIA AGENCY: Medialliance
Client - Canac
Patrick Delisle, Senior Marketing Director
Mélissa Gamache, Social Media and Sponsorship Coordinator
Creative Agency - LG2
CHIEF CREATIVE OFFICER: Luc Du Sault
VICE-PRESIDENT CREATION: Nicolas Boisvert
CREATIVE DIRECTION: Luc Du Sault, Nicolas Boisvert
COPYWRITING: Félix-Antoine Belleville
ART DIRECTION: Megan Plamondon
STRATEGY: Christine Larouche
ACCOUNT SERVICES: Isabelle Miville, Maxime Fortin, Laurie Slater
AMPLIFICATION: Jeremie Romain, Simon René
AGENCY PRODUCTION: Isabelle Thouin
PRODUCTION MANAGEMENT: Julie Pichette
GRAPHIC PRODUCTION: Isabelle Bélanger
Production - Nova film
PRODUCTION: Samuel Petitclerc
DIRECTION: David Poulin
DIRECTION OF PHOTOGRAPHY: Alex Nolet
Post-production - Nova film
PRODUCTION: Samuel Petitclerc
EDITING: Louis-Philippe Gagné
COLORIZATION: Thomas D'Auteuil
SPECIAL EFFECTS: Louis-Philippe Gagné
Sound - Circonflex
ENGINEERING: René-Pierre Guérin
MUSIC: stock
Media Agency - Medialliance
Anne-Christine Jean, Partner
Esther Jean, Partner
Mélissa St-Hilaire, Media Planning Assistant
Freelancers
Noémie Martin, Account Services Team
