Custo Justo

The Search

Agency: Opal Publicidade


Finding the right house, apartment or car isn’t a walk in the park. Why? Most of the times we don’t spend enough time thinking of what we need and what for. For instance, buying a house with a garden is all very fine. But am I going to be ok with kids playing football on the grass? Or am I Mr. or Mrs. Buzzkill and no one screws up my precious lawn? Is it for reading in the most peaceful way or to invite the guys for a barbecue? And the car? Is it for Sunday driving, bragging or for family vacations? It’s questions like these that make us find a house, a car, and an insight.

This professional campaign titled 'The Search' was published in Portugal in November, 2019. It was created for the brand: Custo Justo, by ad agency: Opal Publicidade. This Print medium campaign is related to the Electronics, Technology, Professional Services, and Retail Services industries and contains 3 media assets. It was submitted over 3 years ago by Michael Altomani of Opal Publicidade.


Advertising Agency: Opal Publicidade, Porto, Portugal
Creative Director: Gonçalo Santos
Art Director: Michael Altomani
Copywriter: Miguel Ferreira
Illustrator: Hugo Azevedo


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