ADVERTISING

DoorDash

The Sand CastleDonna

Agency: MikeTeevee

Description

DoorDash and creative production partner MikeTeevee have created this truly one-of-a-kind sandcastle pop-up restaurant, which is constructed using real sand in Miami, and runs from Thursday, December 11 to Sunday, December 14.

DoorDash Reservations recently launched in Miami with the goal of helping people easily access the city's best restaurants and exclusive dining experiences by booking directly in the DoorDash app on iOS.The pop-up is located at Jungle Plaza in the Miami Design District, and the once-in-a-lifetime experience of dining in a life-size sandcastle is completely free for guests who book through DoorDash Reservations.

DoorDash has partnered with Casadonna, the exclusive Miami restaurant and leader in elevated, design-forward dining, on the creation of the restaurant. Diners will be treated to a complimentary 3-course lunch or 4-course dinner from Casadonna's signature menu of coastal Italian dishes. New reservations for the pop-up will drop daily in the DoorDash app, until December 10 at 10am EST. Tables are extremely limited and available on a first-come, first-served basis.

Conceived by DoorDash and brought to life by MikeTeevee, The Sand CastleDonna is a life-size sandcastle restaurant, complete with turrets. The restaurant was constructed using a staggering 100 tons of sand.

Over 40 specialists spanning blacksmiths, carpenters, electricians, scenic artists, set designers, and lantern makers contributed their expertise to the creation of The Sand CastleDonna.

The structure was constructed using a custom-engineered, fully reusable metal frame wrapped in fabric and chicken wire, coated in polyurethane foam, and finished with meticulously layered sand, stucco and scenic painting. This method allowed the team to recreate the texture and detail of a sandcastle at full architectural scale while ensuring long-lasting stability. The build also incorporates over 120 real plants and trees, framing the structure with a lush, coastal inspired landscape.

Kofi Amoo-Gottfried, Chief Marketing officer at DoorDash, said: “DoorDash Reservations is all about unlocking remarkable dining, whether it’s a coveted table at one of the city’s best restaurants or an unforgettable exclusive experience. The magnificent Sand CastleDonna brings that mission to life, inviting guests into a pop-up unlike anything else.”

Ellen Utrecht, Founder of MikeTeevee, said: “Miami inspires big ideas, and The Sand CastleDonna is one of the biggest we’ve ever brought to life. It’s part sculpture, part restaurant, part fantasy. It’s only possible through the bold, shared visions of DoorDash and Casadonna. We love creating spaces that feel impossible until you're standing inside them.”

This professional campaign titled 'The Sand CastleDonna' was published in United States in December, 2025. It was created for the brand: DoorDash, by ad agency: MikeTeevee. This Experiential medium campaign is related to the Delivery Services industry and contains 1 media asset. It was submitted 17 minutes ago.

Spotify

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