The Safest Shelter in the World
Description
Created for Mother’s Day, this ad draws a parallel between a mother’s protection and the safety of a roof over our heads. The roof sheets were transformed into an umbrella-like form, symbolizing warmth, shelter, and unconditional care — qualities every mother carries naturally. A minimalist visual approach was used to keep the emotion simple, human, and universal.
This professional campaign titled 'The Safest Shelter in the World' was published in India in May, 2026. It was created for the brand: Dynaroof, by ad agency: theplusfactor. This Digital medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 20 hours ago by Johari: Sangeeta of The Plus Fator.
Credits
Client: DynaRoof
Agency: The Plus Factor
Account Director & Strategy Head: Sangeeta Johari & Kaustuv Bhadra
Creative Director: Biswarup Chakraborty
Art Director: Aditya Bikram Chakraborty
Copywriter: Dipayan Purkayastha
Studio Artist: Manish Agarwal
