Description
The Road to HBL invites fans to live out their own Nike HBL animated journey via a stylized digital choose your own adventure with 700 possible storylines. Users get firsthand experience of the rigorous training regime, team bonding, pep talks and match
excitement from the POV of a young player, creating their own personalized basketball diary and shareable team poster.
A comparatively new basketball platform in China, interest and participation in the HBL is on the rise. Tao Dong, Basketball Brand Digital Director - Greater China, Nike, said that the brand’s ambition was to expand the league further
This professional campaign titled 'The Road To HBL' was published in China in July, 2018. It was created for the brand: Nike, by ad agency: R/GA. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 6 years ago.
Credits
Agency: R/GA Shanghai, China
Executive Creative Director: Terence Leong
Senior Art Director: Kaori Lo
Copywriter: Jam Lee
Experience Design Director: Vani Oza
Visual Designer Martha Ma
Account Director: Richard Zhou
Account Manager: Lexi Wang
Producer: Kris Wang
Content Producer: Emily Lee
Senior Technology Director: Laurent Thevenet
Senior Software Engineer: Adriano Fernandes
Software Engineer: Dragon Chiang
Senior Strategist: Scarlett Li
