Description
Business travel doesn't usually involve 200 mph pit stops and split-second decision-making, but for Engine, the all-in-one platform for business travel, and media agency Noble People, that's exactly the strategy.
Engine worked with NASCAR to develop "Road to DAYTONA," a three-part social docu-style content series leading up to and during the 2026 DAYTONA 500. It goes behind the scenes with Hendrick Motorsports, the most winning team in the race's history, and features 2025 NASCAR Cup Series Champion Kyle Larson, Crew Chief Cliff Daniels, and Hauler Driver Lance Scott.
The series was produced by Engine and NASCAR, with creative concept, media strategy and execution led by Noble People.
About the episodes
In the first episode, "The Great American Race," that aired on Feb. 13th, Hendrick Motorsports sets the stage for race weekend as the No. 5 Team breaks down what’s at stake and what it takes to win in DAYTONA.
The second episode, "Drop the Engine," releases Feb. 19 and speaks to the unseen prep and strategy to the belief and precision that lay the foundation before the season even begins. The final episode, "Survive & Advance," launching Feb. 23, captures the high-stakes pressure of The Duel qualifying races, where one mistake ends the dream.
About the collaboration
“Engine is built for operators – the people who make things run," said David Mikula, Senior Director of Design and Brand at Engine. "NASCAR represents the ultimate test of operational excellence, where preparation, teamwork, and execution under pressure determine who wins. This partnership lets us spotlight the parallels between what our customers do every day and what it takes to compete at the highest level of motorsports. We're grateful to have Noble People as our partner in bringing this vision to life.”
"We saw an opportunity to connect Engine with an audience that lives and breathes operational precision," said Greg March, CEO of Noble People. "Engine's customers are everyday business operators and decision-makers who understand that success is in the details. NASCAR's fanbase of millions of fans includes exactly those people. By pairing Engine with Hendrick Motorsports and the Daytona 500, we're reaching Engine's core audience through authentic storytelling that resonates with how they work and what they value."
We will follow up with Episodes 2 and 3 as they release, following the DAYTONA 500 weekend.
The campaign is running through the end of February with distribution across NASCAR’s social channels (3 organic posts), targeted posts across NASCAR's Instagram (3 dark posts), Hendrick Motorsports social channels (3 posts), and banner ads on NASCAR.com and Jayski.com that drive to an Engine landing page. Engine also became the first-ever brand to sponsor NASCAR's Inspection Station, a high-stakes moment tied to performance and precision.
This professional campaign titled 'The Road to DAYTONA' was published in United States in February, 2026. It was created for the brands: Engine and Hendrick Motorsports, by ad agency: Noble People. This Film and Integrated media campaign is related to the Sports and Travel and Tourism industries and contains 1 media asset. It was submitted 16 minutes ago.
