To watch the footage, please visit the site: http://www.theritualproject.com
Stella Artois (in conjunction with Mother Industries) commissioned NYC's finest sign painters, to be more specific, the guys over at Sky High Murals, to paint the entire 9-step Belgian pouring ritual, step by step. Over 21 days of painting, they/we created a stop-animation film on a 20x50 wall in SoHo. It is a pretty amazing spectacle. These muralists painted each step from scratch on a 20 foot x 50 foot surface in New York City (in SoHo on Crosby and Broome to be exact). Imagine doing something on such a large scale, enjoying the moment, and painting over it. That's a lot of hard work, and a great effort from the painters to keep the talent and creativity going from day to day.
This professional campaign titled 'The Ritual Project' was published in United States in December, 2009. It was created for the brand: Stella Artois, by ad agency: Mother. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: Mother New York, USA