The objective was to raise awareness about one of the harrowing effects of Global Warming – rising ocean levels. The campaign hit the streets of Vancouver with a series of street signs displaying the speed limit in knots – the internationally recognised measure of nautical speed.
This professional campaign titled 'The Rising Tide Project' was published in Canada in August, 2011. It was created for the brand: David Suzuki, by ad agency: Spring. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Copywriter: Ben Hudson
Photographer: Jeremy Grice
Additional credits: Stacey Barton