ADVERTISING

Native P&G

The Return

Agency: VCCP US

Description

The central 60-second spot, entitled “The Return,” opens on a distraught woman in her home, surrounded by family, her husband lost in the woods. An FBI agent paces the room as the woman looks at photos of her missing loved one. The agent sighs and lets her know that her husband’s car was found in bear country. Finally, her husband limps in the door and greets her with a hug. It’s an emotional return – until she smells him. “Three days… and you come home smelling like a piña colada,” she says in disbelief. He explains: “That’s my Native deodorant. You SAW me put it on.” It’s been 72 hours, and she can’t believe it. She wants to know who he’s been with. “The things I did to get back to you, honey,” he says as his wife cries. The agents hold him back. Clean ingredients for 72 hours? It doesn’t add up!

A 15-second spot entitled “Post Race” accompanies the campaign. It opens on a group of runners grabbing celebratory beers at a bar after a race. A Native Deodorant sticks out of a backpack on the table. One woman raises a toast. They go to clink glasses, but she blocks one man’s beer from reaching the cheers. The man looks at her. “For the last time, I ran it! My toenail fell off,” he says. “Then why do you smell like you just came back from the spa?! Clean deodorant never lasts this long. You don’t deserve that bib,” she says.

The campaign goes live today, January 3rd, across TV, social, digital, and online.

This professional campaign titled 'The Return' was published in United States in January, 2024. It was created for the brands: Native and P&G, by ad agency: VCCP US. This Film medium campaign is related to the Household Products industry and contains 2 media assets. It was submitted 3 months ago.

Credits

Brand: Native
Chief Executive Officer, Vineet Kumar
Vice President Marketing, Janelle Wichmann
Vice President Go To Market, Nicole Landberg
Creative Director, Mia Croft
Brand Director, Javier Zapata Ramos
Brand Director, Lindie Wang

Agency: VCCP US
Executive Creative Director, Joel Kaplan
Creative Director, Naomi Duckworth
Senior Copywriter, Caroline Johnson
Senior Art Director, Kate Degen
Project Manager, Anna Carnochan
Director of Business Affairs, Cara Orlowski
Business Affairs Manager, Ricky Meyer
Executive Producer, Nikki Castillo Sikes
Senior Producer, Zach Zutler
Managing Partner, Brendan Robertson
Managing Director, Carolina Cruz-Letelier

Production: World War Seven
Director, David Shafei
Cinematographer, Jason McCormick
Managing Partner, Josh Ferrazzano
Executive Producer, Sloane Skala
Line Producer, Michael Mitchell

Editorial: Cabin
Editors, Chan Hatcher, Nick Divers
Assistant Editors, Molly Dollinger, Chris Messier, David Soto
Head of Production, Lisa Barnable
Executive Producer, Adam Becht
Producer , Grace Hammerstein

Sound Design & Mix: Lime
Audio Mixer, Jeff Malen
Audio Mixer, Dave Wagg
Audio Assistant , Matthew Conzelmann
Executive Producer, Susie Boyajan

Color: Picture Shop
Colorist, Tim Stipan
Color Assist, Kalvin Johnson
In-House Producer, Jennifer Heeber
Account Executive , Derek Eby

Online: Shape and Light
Creative Director, Aidan Thomas
Lead Flame Artists, Denley Ryan / Sam Kolber
Flame Assists, Austin Lewis / Eugene Vernikov
VFX Producers, Jade Fuller / Arielle Weir
Executive Producer, Crystal Rossmann
Managing Director, Cara Lehr

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