The Look

Agency: Saturday Morning


The ad uses historical references and contemporary stories to highlight the bias experienced by Black men in America. The film helps to build empathy, change perspectives, prompt personal introspection, and bring people together for conversation. Produced by Saturday Morning with Anthony Mandler and Malik Sayeed, the film is used as an educational tool at institutions across the country. A discussion guide and background on the inspiration for the film can be found at

This professional campaign titled 'The Look' was published in United States in August, 2020. It was created for the brand: P&G, by ad agency: Saturday Morning. This Film medium campaign is related to the Beauty, Confectionery, Snacks, and Industrial, Agriculture industries and contains 1 media asset. It was submitted almost 4 years ago.


Advertising Agency: Saturday Morning, USA

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