Description
The advertising has been responsible for creating stereotypes; stereotypes that are guilty for all the beauty canons and success and happiness standards. Just in Latin America, 73% of the pictures in the image banks do not represent real people.
Through this project, our goal is to help change that perception of the world, using our website and promoting a more Real World advertising.
This professional campaign titled 'The Real World' was published in Chile in June, 2017. It was created for the brand: Getty Images, by ad agency: Y&R. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 7 years ago.
Credits
Advertising Agency: Prolam Y&R, Santiago, Chile
Chief Creative Officer: Francisco Cavada, Alvaro Becker
Chief Creative Digital Officer: Andrés Díaz
Head of Art: Emerson Navarrete
Creative Director: Sebastián Vildósola
Art Directors: Marco Calderón, Marco Ortega
Copywriter: Lucas Frigerio
Producer: Luis Gajardo
