Description
air pollution is one of Sofia’s most serious and long-standing problems, causing over 11,000 deaths every year in Bulgaria.
although widely reported and regulated, the issue remains abstract for most people and easy to ignore in everyday life.
to change that, Air4Health NGO set out to make air pollution impossible to overlook.
we used rain — which naturally captures smog particles — to collect the residue left by polluted air.
that residue was turned into black pigment and used to create The Rain Collection: a line of t-shirts stained with the real consequences of the air people breathe every day.
This professional campaign titled 'the rain collection' was published on March 17, 2026. It was created for the brand: air4health, by ad agency: proof.. This campaign contains 1 media asset. It was submitted 5 days ago by creative director: Angel Iskrev of proof..
