The Race Before The Race

JOAN and eBay Motors are taking the thrill of race weekend to the next level with “The Race Before The Race,” a social-first content series launching ahead of the U.S. Grand Prix.

The series follows content creators Hert and Annie as they face off in a high-stakes challenge: build, tune, and race their own cars using only parts sourced from eBay.
Guided by McLaren Racing CEO Zak Brown, the competition celebrates the innovation, community, and pure passion that drive both eBay Motors and the McLaren Formula 1 Team.
The winner of the competition will gift their custom car to one lucky follower, turning the anticipation of the U.S. Grand Prix into a fan-fueled celebration of car culture.

From sourcing parts to hitting the track, the campaign brings fans closer to the world of performance builds and showcases eBay as the go-to destination for car enthusiasts who live for the next challenge. Through engaging short- and long-form content across Instagram, Reddit, Meta, and YouTube, eBay and JOAN are tapping into where motors fans already gather for entertainment and inspiration.

The series underscores eBay’s Secure Purchase offering while amplifying its credibility among a passionate, fast-growing community of builders, racers, and dreamers. The ongoing partnership between eBay and the McLaren Formula 1 Team marks a fusion of two worlds driven by passion and performance. eBay, a global hub for automotive parts and accessories, meets the McLaren Formula 1 team’s cutting-edge racing excellence to celebrate innovation, dedication, and the drive for perfection.

This campaign marks the latest work for eBay from JOAN, which got named creative agency of record for the company last year.