Description
Meta has launched a new digital campaign aimed at showing how Instagram’s latest interactive features bring people closer together.
Developed by Meta’s in-house creative agency Creative X and produced by Untold Fable, the new campaign shows how its tools – including Add Yours, Re-Share, Polls and Instagram Stories – encourage people to connect on the social platform
The campaign, titled “Moonshot”, aims to promote Meta’s new interactive features across all age groups and comprises three 15-second films. “Mates in Common” focuses on how using Instagram Stories can help reveal mutual connections.
This professional campaign titled 'Mates In Common' was published in United Kingdom in October, 2025. It was created for the brands: Instagram and Meta, by ad agency: Untold Fable. This Content and Film media campaign is related to the Media industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
Brand: Meta (Instagram)
Agency: CreativeX
Production: Untold Fable
Director: Silence
Director’s Assistant: Aysia Edwards
Head of Production: Becci Ride
Head of Client Services: Rosie Robertson
Producer: Dijian Eccles
Production Manager: Andre Wooz
Junior Producer: Drew Cahane
Production Assistant: Ashani Roberts
Offline Editor: Oscar Hewitt
Offline Edit Support: Simon Rodgers
VFX House: Denova Media
VFX & Clean Op: Asad Naveed
