Louisville Slugger

The priceless bat

Agency: Taxi


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By using a smartphone as a bat and a computer as a slow-pitch diamond, batters take swings at virtual pitches to see how far they can hit. The farther the batter hits the virtual ball, the less they’ll end up paying for the new Z-3000 bat.

This professional campaign titled 'The priceless bat' was published in Canada in April, 2014. It was created for the brand: Louisville Slugger, by ad agency: Taxi. This Digital medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted almost 10 years ago.


Advertising Agency: Taxi, Canada
Executive Creative Director: Darren Clarke
Creative Director: Niall Kelly
Art Director: Scott Johnson
Copywriter: Chris Duffet
Developer: Brendan Neufeld
Web Designer: Yuko Brown
Account Manager: Amy Greenspoon
Producer: Sonja Vreugdenburg

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