Walkthrough video of Clarins digital retail experience
Clarins digital retail experience
Clarins digital retail experience Hainan-Haitang Bay: Check in
STATION 1 POWER YOUR EPIGENETICS
STATION 2 - POWER YOUR SKIN
STATION 3 - POWER YOUR GESTURE
STATION 4 - POWER YOUR FUTURE
STATION 4 - POWER YOUR FUTURE AVATAR CARD
Clarins Double Serum display
Description
Clarins’ new digital travel retail experience introduces the ninth generation of its cult favourite Double Serum to a new generation of beauty fans in APAC.
International branding and design consultancy Lonsdale partnered with Clarins to appeal to the increasingly sophisticated tastes of Asia’s Gen Z consumers, highlighting the serum’s efficacy but also aiming to redefine luxury beauty through technology, storytelling, and cultural relevance.
The pop-up infuses Clarins brand assets with modern, youthful aesthetics and combines them with interactive content and digital technology that will resonate with the tastes of a younger, tech-savvy demographic. The retail experience incorporates avatars and interactive elements, ensuring that every touchpoint provides immersive, personalised, and memorable brand interactions.
The adaptable retail format launched in Hainan’s Sanya Phoenix International Airport. It will pop up in airports throughout APAC over autumn and winter 2024.
This professional campaign titled 'The Power to Change Your Skin’s Future' was published in China in October, 2024. It was created for the brand: Clarins, by ad agency: Lonsdale Asia. This Design, Digital, and Experiential media campaign is related to the Beauty industry and contains 9 media assets. It was submitted 8 months ago by O'Sullivan: Maeve of MOScomms Ltd.
Credits
Agency: Lonsdale Asia
