The Power of Nature

Agency: McCann


The idea takes you to the journey of a seed, through growth, nurturing, harvest, engineering and crafting until it becomes the perfect solution for the public. It happens in an epic fantasy world which represents nature at its best and includes the best farmers in the world.

This professional campaign titled 'The Power of Nature' was published in China in May, 2017. It was created for the brand: Nutrilite, by ad agency: McCann. This Film medium campaign is related to the Pharmaceutical industry and contains 5 media assets. It was submitted over 6 years ago by Executive Creative DIrector, Greater China: Pierre Loo of McCann Health.


Advertising Agency: McCann Health, Shanghai, China
Exectuive Creative Director: Pierre Loo
Creative Directors: Chanforn Zhao, Toma Yang
Associate Creative Director: Lin Miao
Art Directors: Dylan Huang, Kenneth Ke, Sean Zhang, Wang Qi
Copywriter: Xiang Zhang
Director: Eric Will


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