Description
You know that weird dent your pinky gets from holding your phone too much? That’s “smartphone pinky,” and UScellular is turning it into a wake-up call. Their new campaign, “The Pinky Promise,” introduces a bold little ring that sits on your pinky knuckle, makes scrolling uncomfortable, and gives your screen habit the nudge it never saw coming — all in an effort to get people to put down their phones and reconnect IRL.
And to bring it all to life, UScellular has enlisted Southern Charm’s Shep Rose, a reality TV personality known for dodging commitment, to become the brand’s first-ever Pinky Promise Officiant. Now flipping the script, Shep is officiating digital detox “vows” on social media to help others make a real promise to not only disconnect more but connect better. He’ll be giving away rings on Instagram and officiating followers’ digital detox vows in a series of playful reply videos.
Brought to life by The Martin Agency, the campaign all ladders back to UScellular’s hero mission: to help people disconnect from their phones for connection in the real world.
This professional campaign titled 'The Pinky Promise' was published in United States in July, 2025. It was created for the brand: US Cellular, by ad agency: The Martin Agency. This Film and Integrated media campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 5 months ago.
