Each year, more than 1.5 million shelter animals are euthanised. In fact, 3 in 4 households prefer to buy a pet instead of adopting one. Shelter animals still face a lot of prejudice from society—and are frequently perceived as “damaged”, “second-grade” or simply “imperfect”. But behind every shelter animal lies a courageous and resilient soul that is just as admirable and deserving of love as any being. Watch how these individuals kickstart the conversation in combating the stigma against shelter animals by lending a voice to tell their stories.
This professional campaign titled 'The Perfect Voiceovers' was published in Singapore in February, 2020. It was created for the brands: Action for Singapore Dogs and Causes for Animals Singapore, by ad agency: Edelman. This Content medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 2 years ago.
Advertising Agency: Edelman, Singapore
Executive Creative Director: Victor Ng
Senior Art Director: Lim Wern Kee
Copywriter: Victor Ng
Junior Art Director: Rong Yi
Junior Designer: Lam Weihao
Editor: Rong Yi
Coordinators: Lam Weihao, Jade Chen
Production Company: The Floating Folks
Director: Al-Azmir Ibrahim
Producer: Lim Ziyu
Audio Production: 32Bit Recording Studio