We developed a traditional calendar, but with one difference: each page of the calendar represents a single day, and not an entire month. And instead of showing 30 days, each box displays one hour of that day. So what seemed to be just another regular calendar, became a daily reminder of the AA motto: “Take it one day at a time”. The calendars were distributed amongst members and supporters of Alcoholics Anonymous Brazil.
This professional campaign titled 'The “One Day At A Time” Calendar' was published in Brazil in April, 2012. It was created for the brand: Alcoholics Anonymous, by ad agency: JWT. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 10 years ago.
Advertising Agency: JWT, Brazil
Executive Creative Directors: Ricardo John, Roberto Fernandez
Creative Directors: Fabio Brandão, Ricardo John, Roberto Fernandez
Art Director: Fabio Santoro
Copywriter: Pedro Furtado