Teens in Brazil are beginning to drink earlier and in larger quantities. However, although cases of alcoholism have increased among them, asking for help and information seem far away from their world. We created a campaign that not only brings AA close to teens, so they can look for help without being ashamed of it, but also does it in a private and wide-reaching way. We want to help teens with drinking problems and increase Alcoholic Anonymous’ awareness among them.
This professional campaign titled 'Anonymous Friend' was published in Brazil in April, 2017. It was created for the brand: Alcoholics Anonymous, by ad agency: JWT. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: JWT, São Paulo, Brazil
Chief Creative Officers: Ricardo John, Rodrigo Grau
Executive Creative Director: Humberto Fernandez
Creative Director: Mariana Borga
Art Directors: Fernando Palandi, Pablo Logo, Erico Braga
Copywriter: João Gandara
Photographer: Régis Fernandez
Head of Production: Marcia Lacaze
Head of Digital Production: Maisa Delgado
Digital Producer: Sergio Costa