The Omnipresent Slump

Agency: MullenLowe Group


The Slump comes with no warning and attacks us when we need energy the most. It is relentless and unforgiving. It can feel like a real presence taunting us at every moment, threatening us to give up. It tells us to take the easy way. To stop trying. Slow-Mag gives you the power you need to beat your Slump and get through your day.

This professional campaign titled 'The Omnipresent Slump' was published in South Africa in July, 2017. It was created for the brand: Slow-Mag, by ad agency: MullenLowe Group. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: MullenLowe, South Africa
Chief Creative Officer: Kirk Gainsford
Art Directors: Nethaam Abrahams, Keshia Osmond
Copywriters: Janine Caboz, Jeanine Gomes, Dana Aires
Agency Producer: Riska Emeran
Production Company: 7Films
Director / Focus Puller: Lourens van Rensburg
Cinematography: Mike Ellis
Assistant Director: Shane Knock
Stylists / Art Director: Nicole Henning
Producers: Nina van Rensburg, Meagan Taylor
Editing Suite: Deliverance
Editor: Gordon Midgley
Post Production Company: The Upstairs Ludus
Colourist: Nic Apostoli
Music / Sound Composition: Soft Light City
Sound Design: We Love Jam
Sound Engineer: Graham Merrill


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