Cheil Worldwide India's 'The Novel Bed Project' in partnership with EETech to tackle hospital bed shortage with innovative repurposing of Covid-19 medical waste? 100 million non-biodegradable masks every month are being thrown into landfills. The project addresses the covid-waste problem born out of the Pandemic highlighting how it can be repurposed and recycled to build hospital beds and save lives.
This professional campaign titled 'The Novel Bed Project' was published in India in April, 2022. It was created for the brand: EETech, by ad agency: Cheil Worldwide. This Ambient medium campaign is related to the Health and Public Interest, NGO industries and contains 1 media asset. It was submitted over 1 year ago.
Agency: Cheil Worldwide