In New Zealand, domestic violence is a generational problem. Almost 85% of all abusers, have at some point been a victim themselves. Shine, NZs largest domestic abuse charity, needed to bring this to the public’s attention and ask for their help.
This professional campaign titled 'The never-ending street poster' was published in New Zealand in May, 2015. It was created for the brand: Shine, by ad agency: FCB. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 8 years ago.
Advertising Agency: FCB, Auckland, New Zealand
Regional Executive Creative Director: James Mok
Executive Creative Directors: Tony Clewett, Regan Grafton
Creatives: Matt Williams, Freddie Coltart
Head of Craft: Nick Smith
Designer: Mike Braid
Account Director: Jane Wardlaw
Planner: David Thomason
Media Planner / Buyer: Duncan Timlin